GameStop will attempt to bring the source of their inevitable downfall to heel
With the knowledge that the ease of today’s digital distribution models will make gamers less likely to walk into brick-and-mortar stores, GameStop has decided to offer downloadable add-ons for game titles on the PS3 and Xbox 360 within its stores.
Um, what? How on earth does this make any sense? I can understand that GameStop wants to try to get in on the new big thing that microtransactions for consoles has become, but this is bass-ackwards thinking. Unless they’re offering exclusive content, there’s NO incentive to walk into the store and purchase the DLC from them, especially since GameStop is widely reviled as one of the most customer-unfriendly stores in the game retail industry. They undersell on used trade-ins and absolutely go in for the GOUGE on used game purchases. They loan out brand new games to employees for their personal use at home before selling them in the store (hence the little slit you see in the security tape whenever you purchase a new game from them). I personally despise the chain, and try to shop elsewhere whenever I can (GameCrazy FTW!). Why go to the store and get harassed into pre-ordering crap games that I don’t want when the digital distribution model is specifically designed to eliminate going into stores in the first place!?